Case Study
Back Office Hero
- Strategy
- Copywriting
- Custom website design
DESIGNING A WEBSITE THAT DRIVES CONNECTION AND ENGAGEMENT
Background
Back Office Hero needed a hand with a website redesign. They’re all about supporting financial planners to streamline their operations and build stronger client connections, but their old site wasn’t doing them any favors. It was a bit confusing, and their message wasn’t coming through as clearly as they wanted. They knew it was time for a fresh start, so they reached out to me.
The Challenge
When I took a look at their site, I noticed right away that their menu had seven items—no submenus, just these standalone sections. It felt a bit scattered, and visitors were struggling to find what they were after. The content wasn’t highlighting what made Back Office Hero special either; it was falling flat, and potential clients weren’t getting the full story.
And then there were the images—generic stock photos that didn’t quite match the vibe of the financial planning industry in Australia. The site didn’t feel like it reflected the real, local experience. I knew I needed to make it look and feel more engaging and genuine.
The Solution
The first thing I did was organize the menu. I kept it simple – streamlining it down to four main sections with relevant submenus for a cleaner, more intuitive experience. I also added a ‘Login’ and ‘Contact Us’ button for quick access. This way, visitors could easily find what they needed without getting overwhelmed.
For the content, I collaborated closely with the Back Office Hero team to create direct and engaging headlines, like ‘Driving Optimal Efficiency for Financial Planner Businesses.’ We focused on copywriting that reflected Back Office Hero’s values and voice, cutting out fluff and making the information easy to read and relatable.
We also ditched the generic stock illustrations and brought in images that showed real people in professional, collaborative settings, better representing the industry. Finally, I optimised the site for mobile, ensuring it looked great and worked smoothly across all devices.
When we launched the new site, it made a significant difference in user engagement. Visitors started exploring more pages and spending more time on the site, reaching out for consultations and course information.
The final result was a website that effectively communicates with their audience and supports their goals. If you think it’s time for a website update, I’d love to have a conversation about how we can bring your vision to life!
Client's Feedback
Ready to Transform Your Online Presence with Web Design and Marketing?
Transform your digital presence with a website that works for you and marketing tactics that expand your reach and grow your business.
