Case Study - Had Me at Hello Imaging

How We Transformed Had Me At Hello Imaging from 30% Capacity to Fully Booked

Creating a warm, welcoming experience for expecting families through better marketing.

248% More Bookings, 233% Higher Sales**

Here's What We Achieved Together

In just eight months, VisiBelle’s Clinic Accelerator Package helped Had Me At Hello Imaging achieve a 233% increase in total sales, transforming the practice from operating at 30% capacity to a thriving, fully-booked imaging clinic.

More importantly, owner Vi Nguyen regained her work-life balance and can now focus on creating those special moments for expecting families.

Meet Vi and Her Beautiful Imaging Practice

Had Me At Hello Imaging is a boutique medical imaging clinic owned by Vi Nguyen, specialising in creating magical moments for expecting families. Vi’s practice is all about providing a warm, soothing environment where parents can relax, see their baby, and start building that special connection before their little one arrives.

Despite having everything needed to create these beautiful experiences, Vi reached out to VisiBelle in late November 2024 because she knew her clinic had so much more potential to reach and help expecting families in her community.

Ready to Reach More Families

When Vi contacted our team, she was excited about the possibility of helping more expecting families but knew she needed support to make it happen.

Her imaging clinic was running at 30% capacity, which meant there were so many families in her area who could benefit from her beautiful imaging services but simply didn’t know about them yet.

Vi had tried running some Google Ads on her own, but they weren’t bringing in the right families or enough bookings. She was spending a lot of time trying to figure out marketing when she really wanted to focus on what she loved most, which is making those special bonding moments for parents and their babies.

The situation meant Vi was working longer hours than she wanted, trying to handle everything herself. She knew there had to be a better way to let families know about the wonderful experience she could provide for them.

How We Knew We Could Help

When Vi contacted our team, we briefly spoke about her current strategies and we knew there was more strategies that could be tried or refined.

Vi had previously tried running some Google Add, but they weren’t bringing in the right families and costing too much.

She was spending a lot of time trying to figure out marketing when she really wanted to focus on what she loved most, which is making those special bonding moments between parents and their unbabies.

Our Three Stage Game Plan

We started gradually with the client, eventually adding more marketing channels as her income grew.

Research & Marketing Strategy

We started by really understanding who Vi's ideal clients were and what mattered most to them during this special time.

We looked at what other imaging services were available in her area and figured out how to help parents and families understand why Had Me At Hello Imaging was the perfect choice for their baby's first photos.

The focus was on positioning Vi's imaging clinic as the place where expecting families could have the most beautiful, relaxed experience seeing their baby for the first time.

We then created a strategy of all the different ways Had Me At Hello could appear in front of expecting mums and educate them on non-medical imaging.

Making Google Ads Work Effectively

We completely rebuilt Vi's Google Ads so they would reach families who were actively looking for imaging services. We also built dedicated website landing pages that the ads go to help with conversions.

We made sure that when someone clicked on an ad, they landed on pages that immediately showed them how special their experience at Had Me At Hello Imaging would be.

Afterward, we tested different messages and approaches to find what really spoke to expecting families and made them feel excited about booking their appointment.

Creating a Complete Marketing Experience with Visibelle’s Clinic Accelerator Package

Once Google Ads were working well, we expanded into our full Clinic Accelerator Package. This included launching targeted Facebook Ads campaigns, implementing comprehensive social media management, and creating content including their blog.

We also created beautiful brochures and materials that families could take home and treasure, plus worked on search engine optimisation, including making sure Vi's Google Business Profile was perfectly set up so families could easily find her clinic, see beautiful photos, and read lovely reviews from other expecting parents.

We also set up Facebook retargeting to gently remind people who visited the website or engaged with social media but didn't book yet that Had Me At Hello Imaging was there when they were ready. <br
And most recently, helping with award applications and submissions so everyone can know about the amazing service provided.

The Numbers Tell an Amazing Story

What the Numbers Show:

What This Really Means:

These numbers represent so much more than just business growth. Vi successfully reduced her working hours while helping more families than ever before.

She can now focus on creating those magical moments for parents rather than worrying about where her next booking will come from.

Better Experience for Families

With marketing running smoothly, Vi has more time to spend with each family, making sure they feel comfortable, relaxed, and excited about seeing their baby.

The whole experience is now even more special because Vi isn’t worried about the marketing side of things.

What Vi Had to Say About Working with Us

Vi shared this lovely review about her experience working with VisiBelle:

What we love about this review is that Vi mentions the “wonderful energy” and “positive vibe.” That’s exactly how we approach every partnership because we want working together to bring more joy to your business.

Why Our Clinic Accelerator Package Works

Had Me At Hello Imaging’s transformation shows how our Clinic Accelerator Package is designed specifically for healthcare practices that want to help more people without the business owner burning out.

We combine quick-win strategies like Google Ads with longer-term brand building through social media and effective marketing campaigns. The goal is to create a marketing system that works consistently and brings in the right clients while you focus on providing amazing care.

What makes our approach special is that we understand healthcare is about more than just business, it’s about creating positive experiences for people during important moments in their lives.

Building Success That Lasts

Vi’s transformation shows what’s possible when you have marketing that truly supports your practice’s mission. She now runs a clinic that consistently attracts new families while giving her the time and energy to provide the beautiful, caring experience that makes her practice special.

We continue to manage her marketing so it keeps improving and adapting, while Vi focuses entirely on what she does best which is creating those precious first moments between parents and their babies.

Could This Be Your Practice's Story Too?

If you’re running a healthcare practice and you know you could be helping more people, or if you’re spending too much time trying to figure out marketing when you’d rather be focusing on patient care, Vi’s story shows what’s possible with the right support.

Maybe you’ve tried some marketing on your own but it’s not bringing in the ideal clients. Maybe you know your practice is special but clients in your area just aren’t finding you. Or maybe you’re simply ready to grow your practice without sacrificing the quality of care that makes you proud.

VisiBelle’s Clinic Accelerator Package is designed for practices ready to reach more people while making life easier for you. We handle the marketing complexities so you can focus on what you love most about your work.

We’d love to have a conversation about how we can help your practice reach its full potential while making sure you enjoy the journey.

Ready to discover what’s possible for your practice? Let’s chat.